/* ============================================================
   Dijital PR Hizmet Sayfası — pr- prefix
   Açık tema: #fff bg, #111827 başlık, #E91E63 accent
   ============================================================ */

/* ── Reset & Base ─────────────────────────────────────────── */
.pr-accent { color: #E91E63; }
.pr-label {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    font-size: 12px;
    font-weight: 700;
    letter-spacing: 1px;
    text-transform: uppercase;
    color: #E91E63;
    background: rgba(233,30,99,.08);
    border: 1px solid rgba(233,30,99,.15);
    border-radius: 100px;
    padding: 4px 12px;
    margin-bottom: 16px;
}
.pr-h2 {
    font-size: 36px;
    font-weight: 800;
    color: #111827;
    line-height: 1.2;
    letter-spacing: -.5px;
    margin: 0 0 16px;
}
.pr-lead {
    font-size: 17px;
    color: #6b7280;
    line-height: 1.7;
    margin: 0;
}

/* ── HERO ─────────────────────────────────────────────────── */
.pr-hero {
    position: relative;
    background: #fff;
    padding: 140px 0 80px;
    overflow: hidden;
}
.pr-hero__blob {
    position: absolute;
    border-radius: 50%;
    filter: blur(80px);
    pointer-events: none;
    z-index: 0;
}
.pr-hero__blob--1 {
    width: 500px; height: 500px;
    background: rgba(233,30,99,.07);
    top: -100px; left: -100px;
}
.pr-hero__blob--2 {
    width: 400px; height: 400px;
    background: rgba(14,165,233,.06);
    bottom: -80px; right: -80px;
}
.pr-hero__inner { position: relative; z-index: 1; }
.pr-hero__tag {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    font-size: 12px;
    font-weight: 700;
    letter-spacing: 1.2px;
    text-transform: uppercase;
    color: #E91E63;
    background: rgba(233,30,99,.08);
    border: 1px solid rgba(233,30,99,.18);
    border-radius: 100px;
    padding: 5px 14px;
    margin-bottom: 20px;
}
.pr-hero__dot {
    width: 6px; height: 6px;
    background: #E91E63;
    border-radius: 50%;
    animation: pr-pulse 1.8s ease-in-out infinite;
}
@keyframes pr-pulse {
    0%,100% { opacity: 1; transform: scale(1); }
    50% { opacity: .5; transform: scale(1.4); }
}
.pr-hero__h1 {
    font-size: clamp(32px, 5vw, 52px);
    font-weight: 900;
    color: #111827;
    line-height: 1.1;
    letter-spacing: -1px;
    margin: 0 0 20px;
}
.pr-hero__desc {
    font-size: 18px;
    color: #4b5563;
    line-height: 1.75;
    margin: 0 0 32px;
    max-width: 500px;
}
.pr-hero__ctas {
    display: flex;
    flex-wrap: wrap;
    gap: 12px;
    margin-bottom: 28px;
}
.pr-btn {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 14px 26px;
    border-radius: 100px;
    font-size: 15px;
    font-weight: 700;
    text-decoration: none;
    transition: all .2s ease;
    cursor: pointer;
    border: 2px solid transparent;
}
.pr-btn--pink {
    background: linear-gradient(135deg, #E91E63, #C2185B);
    color: #fff !important;
    -webkit-text-fill-color: #fff !important;
}
.pr-btn--pink:hover { filter: brightness(1.08); transform: translateY(-2px); color: #fff !important; -webkit-text-fill-color: #fff !important; text-decoration: none; }
.pr-btn--border {
    background: transparent;
    color: #374151 !important;
    -webkit-text-fill-color: #374151 !important;
    border-color: #d1d5db;
}
.pr-btn--border:hover { border-color: #E91E63; color: #E91E63 !important; -webkit-text-fill-color: #E91E63 !important; background: rgba(233,30,99,.04); text-decoration: none; }

.pr-hero__proof {
    display: flex;
    flex-wrap: wrap;
    gap: 10px;
}
.pr-hero__pill {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    font-size: 12px;
    font-weight: 600;
    color: #6b7280 !important;
    -webkit-text-fill-color: #6b7280 !important;
    background: #f3f4f6;
    border-radius: 100px;
    padding: 5px 12px;
}
.pr-hero__pill--star { color: #D97706 !important; -webkit-text-fill-color: #D97706 !important; background: rgba(217,119,6,.08); }
.pr-hero__pill--media { color: #E91E63 !important; -webkit-text-fill-color: #E91E63 !important; background: rgba(233,30,99,.06); }

/* ── PR Dashboard (hero visual) ───────────────────────────── */
.pr-dashboard {
    position: relative;
    padding: 16px 0 40px 20px;
}
.pr-dash__card--main {
    background: #fff;
    border: 1px solid #e5e7eb;
    border-radius: 20px;
    padding: 24px;
    box-shadow: 0 4px 24px rgba(0,0,0,.08);
    position: relative;
    z-index: 1;
}
.pr-dash__card-head {
    display: flex;
    align-items: center;
    justify-content: space-between;
    margin-bottom: 16px;
}
.pr-dash__badge {
    display: inline-flex;
    align-items: center;
    gap: 5px;
    font-size: 11px;
    font-weight: 700;
    color: #374151;
    background: #f3f4f6;
    border-radius: 100px;
    padding: 3px 10px;
}
.pr-dash__date { font-size: 11px; color: #9ca3af; font-weight: 600; }
.pr-dash__title { font-size: 16px; font-weight: 800; color: #111827; margin-bottom: 20px; }
.pr-dash__metrics {
    display: flex;
    gap: 24px;
    margin-bottom: 20px;
}
.pr-dash__metric-num { font-size: 26px; font-weight: 900; line-height: 1; }
.pr-dash__metric-lbl { font-size: 11px; color: #9ca3af; font-weight: 600; margin-top: 3px; }
.pr-dash__coverage { display: flex; flex-direction: column; gap: 8px; }
.pr-dash__cov-item {
    display: flex;
    align-items: center;
    gap: 10px;
    background: #f9fafb;
    border-radius: 10px;
    padding: 8px 12px;
    font-size: 13px;
    color: #374151;
    font-weight: 600;
}
.pr-dash__cov-num {
    margin-left: auto;
    font-weight: 800;
    color: #111827;
    font-size: 13px;
}
.pr-dash__float {
    position: absolute;
    display: flex;
    align-items: center;
    gap: 8px;
    background: #fff;
    border: 1px solid #e5e7eb;
    border-radius: 12px;
    padding: 10px 14px;
    font-size: 12px;
    font-weight: 700;
    color: #374151;
    box-shadow: 0 4px 16px rgba(0,0,0,.1);
    z-index: 2;
    white-space: nowrap;
}
.pr-dash__float--1 { bottom: 10px; left: -10px; }
.pr-dash__float--2 { top: 20px; right: -20px; }

/* ── STATS STRIP ──────────────────────────────────────────── */
.pr-stats {
    background: #111827;
    padding: 28px 0;
}
.pr-stats__row {
    display: flex;
    align-items: center;
    justify-content: center;
    flex-wrap: wrap;
    gap: 8px 0;
}
.pr-sstat {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 4px;
    padding: 0 32px;
    text-align: center;
}
.pr-sstat__icon { font-size: 20px; color: #E91E63 !important; -webkit-text-fill-color: #E91E63 !important; margin-bottom: 4px; }
.pr-sstat__num { font-size: 22px; font-weight: 900; color: #fff !important; -webkit-text-fill-color: #fff !important; line-height: 1; }
.pr-sstat__lbl { font-size: 11px; color: rgba(255,255,255,.55) !important; -webkit-text-fill-color: rgba(255,255,255,.55) !important; font-weight: 600; letter-spacing: .3px; }
.pr-sstat-sep { width: 1px; height: 40px; background: rgba(255,255,255,.1); }

/* ── NEDİR ────────────────────────────────────────────────── */
.pr-nedir { background: #fff; padding: 80px 0; }
.pr-nedir__text p { font-size: 16px; color: #374151; line-height: 1.8; margin-bottom: 16px; }
.pr-nedir__list {
    list-style: none;
    padding: 0;
    margin: 24px 0 0;
    display: flex;
    flex-direction: column;
    gap: 10px;
}
.pr-nedir__list li {
    display: flex;
    align-items: center;
    gap: 10px;
    font-size: 15px;
    color: #374151;
    font-weight: 600;
}
.pr-nedir__list li i { color: #E91E63; font-size: 15px; flex-shrink: 0; }

.pr-nedir-card {
    background: #f9fafb;
    border: 1px solid #e5e7eb;
    border-radius: 16px;
    padding: 20px;
    margin-bottom: 12px;
    display: flex;
    gap: 16px;
    align-items: flex-start;
    transition: box-shadow .2s ease;
}
.pr-nedir-card:hover { box-shadow: 0 4px 16px rgba(233,30,99,.08); border-color: rgba(233,30,99,.2); }
.pr-nedir-card__icon {
    width: 44px; height: 44px;
    background: rgba(233,30,99,.08);
    border-radius: 12px;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 18px;
    color: #E91E63;
    flex-shrink: 0;
}
.pr-nedir-card__title { font-size: 15px; font-weight: 800; color: #111827; margin-bottom: 4px; }
.pr-nedir-card__text { font-size: 13px; color: #6b7280; line-height: 1.6; margin: 0; }

/* ── HİZMETLER BENTO ─────────────────────────────────────── */
.pr-services { background: #f9fafb; padding: 80px 0; }
.pr-bento {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
}
/* wide: spans 2 cols (büyük öne çıkan kart) */
.pr-bento__item--wide { grid-column: span 2; }
/* std: tek sütun */
.pr-bento__item--std  { grid-column: span 1; }
/* full: tam genişlik */
.pr-bento__item--full { grid-column: 1 / -1; }

.pr-svc-card {
    background: #fff;
    border: 1px solid #e5e7eb;
    border-radius: 20px;
    padding: 24px;
    height: 100%;
    display: flex;
    flex-direction: column;
    gap: 12px;
    transition: box-shadow .2s ease, transform .2s ease;
}
.pr-svc-card:hover { box-shadow: 0 8px 32px rgba(0,0,0,.08); transform: translateY(-3px); }
.pr-svc-card--lg { flex-direction: row; align-items: flex-start; }
.pr-svc-card--featured { border-color: rgba(233,30,99,.25); background: rgba(233,30,99,.02); }
.pr-svc-card__icon {
    width: 48px; height: 48px;
    background: rgba(233,30,99,.08);
    border-radius: 12px;
    display: flex; align-items: center; justify-content: center;
    font-size: 20px; color: #E91E63;
    flex-shrink: 0;
}
.pr-svc-card__body { flex: 1; }
.pr-svc-card__title { font-size: 15px; font-weight: 800; color: #111827; margin-bottom: 6px; }
.pr-svc-card__text { font-size: 13px; color: #6b7280; line-height: 1.65; margin: 0; }

/* ── PR vs REKLAM ─────────────────────────────────────────── */
.pr-vs { background: #fff; padding: 80px 0; }
.pr-compare {
    background: #fff;
    border: 2px solid #e5e7eb;
    border-radius: 20px;
    padding: 28px;
    height: 100%;
}
.pr-compare--pr { border-color: rgba(233,30,99,.3); }
.pr-compare--ads { border-color: #e5e7eb; }
.pr-compare__head {
    font-size: 16px; font-weight: 800; color: #111827;
    margin-bottom: 20px;
    display: flex; align-items: center; gap: 8px;
}
.pr-compare--pr .pr-compare__head { color: #E91E63; }
.pr-compare--ads .pr-compare__head { color: #6b7280; }
.pr-compare__list { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 10px; }
.pr-compare__list li { display: flex; align-items: center; gap: 10px; font-size: 14px; color: #374151; font-weight: 500; }
.pr-compare--pr .pr-compare__list li i { color: #22c55e; }
.pr-compare--ads .pr-compare__list li i { color: #ef4444; }

/* ── MEDYA KANALLARI ──────────────────────────────────────── */
.pr-media { background: #f9fafb; padding: 80px 0; }
.pr-media__grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
}
.pr-media-card {
    background: #fff;
    border: 1px solid #e5e7eb;
    border-radius: 16px;
    padding: 24px 20px;
    text-align: center;
    transition: box-shadow .2s ease, transform .2s ease;
}
.pr-media-card:hover { box-shadow: 0 6px 24px rgba(0,0,0,.07); transform: translateY(-3px); }
.pr-media-card__icon { font-size: 28px; margin-bottom: 12px; display: block; }
.pr-media-card__name { font-size: 14px; font-weight: 800; color: #111827; margin-bottom: 6px; }
.pr-media-card__desc { font-size: 12px; color: #9ca3af; line-height: 1.5; margin: 0; }

/* ── SÜREÇ ────────────────────────────────────────────────── */
.pr-process { background: #fff; padding: 80px 0; }
.pr-process-grid {
    display: grid;
    grid-template-columns: repeat(5, 1fr);
    gap: 16px;
    position: relative;
}
.pr-process-grid::before {
    content: '';
    position: absolute;
    top: 28px;
    left: calc(10% + 20px);
    right: calc(10% + 20px);
    height: 2px;
    background: linear-gradient(90deg, #E91E63, rgba(233,30,99,.1));
    z-index: 0;
}
.pr-step-card {
    background: #fff;
    border: 1px solid #e5e7eb;
    border-radius: 16px;
    padding: 20px 16px;
    text-align: center;
    position: relative;
    z-index: 1;
    transition: box-shadow .2s ease;
}
.pr-step-card:hover { box-shadow: 0 6px 24px rgba(233,30,99,.1); border-color: rgba(233,30,99,.2); }
.pr-step-card__num {
    position: absolute;
    top: -14px;
    left: 50%;
    transform: translateX(-50%);
    width: 28px; height: 28px;
    background: linear-gradient(135deg, #E91E63, #C2185B);
    border-radius: 50%;
    display: flex; align-items: center; justify-content: center;
    font-size: 11px; font-weight: 900; color: #fff;
}
.pr-step-card__icon { font-size: 22px; color: #E91E63; margin: 12px 0 12px; display: block; }
.pr-step-card__title { font-size: 13px; font-weight: 800; color: #111827; margin-bottom: 8px; }
.pr-step-card__text { font-size: 12px; color: #6b7280; line-height: 1.6; margin: 0; }

/* ── PAKETLER ─────────────────────────────────────────────── */
.pr-pkg { background: #f9fafb; padding: 80px 0; }
.pr-pkg-card {
    background: #fff;
    border: 2px solid #e5e7eb;
    border-radius: 20px;
    padding: 32px;
    height: 100%;
    display: flex;
    flex-direction: column;
    gap: 0;
    position: relative;
    transition: box-shadow .2s ease, transform .2s ease;
}
.pr-pkg-card:hover { box-shadow: 0 8px 32px rgba(0,0,0,.08); transform: translateY(-4px); }
.pr-pkg-card--featured { border-color: #E91E63; box-shadow: 0 0 0 4px rgba(233,30,99,.08); }
.pr-pkg-badge {
    position: absolute;
    top: -14px;
    left: 50%;
    transform: translateX(-50%);
    background: linear-gradient(135deg, #E91E63, #C2185B);
    color: #fff;
    font-size: 11px;
    font-weight: 700;
    border-radius: 100px;
    padding: 4px 14px;
    white-space: nowrap;
}
.pr-pkg-card__tier { font-size: 11px; font-weight: 700; letter-spacing: 1px; text-transform: uppercase; color: #E91E63; margin-bottom: 4px; }
.pr-pkg-card__name { font-size: 22px; font-weight: 900; color: #111827; margin-bottom: 8px; }
.pr-pkg-card__desc { font-size: 14px; color: #6b7280; margin-bottom: 24px; }
.pr-pkg-card__features { list-style: none; padding: 0; margin: 0 0 28px; flex: 1; display: flex; flex-direction: column; gap: 10px; }
.pr-pkg-card__features li { display: flex; align-items: center; gap: 10px; font-size: 14px; color: #374151; font-weight: 500; }
.pr-pkg-card__features li i { color: #E91E63; flex-shrink: 0; }
.pr-pkg-cta {
    display: block;
    text-align: center;
    padding: 13px;
    border-radius: 12px;
    font-size: 14px;
    font-weight: 700;
    text-decoration: none;
    background: #f3f4f6;
    color: #374151 !important;
    -webkit-text-fill-color: #374151 !important;
    transition: all .2s ease;
    border: 2px solid transparent;
}
.pr-pkg-cta:hover { background: linear-gradient(135deg, #E91E63, #C2185B); color: #fff !important; -webkit-text-fill-color: #fff !important; text-decoration: none; }
.pr-pkg-card--featured .pr-pkg-cta { background: linear-gradient(135deg, #E91E63, #C2185B); color: #fff !important; -webkit-text-fill-color: #fff !important; }
.pr-pkg-card--featured .pr-pkg-cta:hover { filter: brightness(1.08); }

/* ── NEDEN BİZ ────────────────────────────────────────────── */
.pr-why { background: #fff; padding: 80px 0; }
.pr-why-card {
    background: #f9fafb;
    border: 1px solid #e5e7eb;
    border-radius: 16px;
    padding: 20px;
    transition: box-shadow .2s ease;
}
.pr-why-card:hover { box-shadow: 0 4px 16px rgba(0,0,0,.06); }
.pr-why-card__icon {
    width: 44px; height: 44px;
    background: rgba(233,30,99,.08);
    border-radius: 12px;
    display: flex; align-items: center; justify-content: center;
    font-size: 18px; color: #E91E63;
    margin-bottom: 12px;
}
.pr-why-card__title { font-size: 14px; font-weight: 800; color: #111827; margin-bottom: 6px; }
.pr-why-card__text { font-size: 13px; color: #6b7280; line-height: 1.65; margin: 0; }

.pr-why__metrics {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 16px;
}
.pr-metric {
    background: linear-gradient(135deg, rgba(233,30,99,.06), rgba(233,30,99,.02));
    border: 1px solid rgba(233,30,99,.15);
    border-radius: 16px;
    padding: 28px 20px;
    text-align: center;
}
.pr-metric__num { font-size: 32px; font-weight: 900; color: #E91E63; line-height: 1; margin-bottom: 6px; }
.pr-metric__lbl { font-size: 12px; font-weight: 700; color: #6b7280; }

/* ── FAQ ──────────────────────────────────────────────────── */
.pr-faq { background: #fff; padding: 80px 0; }
.pr-faq__acc .accordion-item {
    border: 1px solid #e5e7eb !important;
    border-radius: 12px !important;
    margin-bottom: 8px;
    overflow: hidden;
}
.pr-faq__acc .accordion-button {
    font-size: 15px !important;
    font-weight: 700 !important;
    color: #111827 !important;
    -webkit-text-fill-color: #111827 !important;
    background: #fff !important;
    padding: 18px 20px !important;
    border-radius: 12px !important;
    box-shadow: none !important;
}
.pr-faq__acc .accordion-button:not(.collapsed) {
    color: #E91E63 !important;
    -webkit-text-fill-color: #E91E63 !important;
    background: rgba(233,30,99,.03) !important;
}
.pr-faq__acc .accordion-button::after {
    filter: none !important;
}
.pr-faq__acc .accordion-body {
    font-size: 15px;
    color: #374151;
    line-height: 1.75;
    padding: 0 20px 20px;
    background: rgba(233,30,99,.02);
}

/* ── CTA BANNER ───────────────────────────────────────────── */
.pr-cta {
    background: linear-gradient(135deg, #E91E63, #C2185B);
    padding: 80px 0;
    text-align: center;
}
.pr-cta__eyebrow {
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 1.5px;
    text-transform: uppercase;
    color: rgba(255,255,255,.6) !important;
    -webkit-text-fill-color: rgba(255,255,255,.6) !important;
    margin-bottom: 12px;
}
.pr-cta__title {
    font-size: clamp(26px, 4vw, 40px);
    font-weight: 900;
    color: #fff !important;
    -webkit-text-fill-color: #fff !important;
    line-height: 1.2;
    margin: 0 0 16px;
}
.pr-cta__sub {
    font-size: 17px;
    color: rgba(255,255,255,.75) !important;
    -webkit-text-fill-color: rgba(255,255,255,.75) !important;
    max-width: 520px;
    margin: 0 auto 36px;
    line-height: 1.7;
}
.pr-cta__btns {
    display: flex;
    flex-wrap: wrap;
    gap: 14px;
    justify-content: center;
}

/* ── KEYWORD TAGS ─────────────────────────────────────────── */
.pr-tags { background: #fff; padding: 48px 0; border-top: 1px solid #f3f4f6; }
.pr-tags__title { font-size: 13px; font-weight: 700; color: #9ca3af; text-transform: uppercase; letter-spacing: .8px; margin-bottom: 16px; }
.pr-tags__cloud { display: flex; flex-wrap: wrap; gap: 8px; }
.pr-tag {
    display: inline-block;
    padding: 5px 12px;
    background: #f3f4f6;
    color: #6b7280;
    font-size: 12px;
    font-weight: 600;
    border-radius: 100px;
    border: 1px solid #e5e7eb;
    transition: all .15s ease;
    cursor: default;
}
.pr-tag:hover { background: #e5e7eb; color: #374151; }
.pr-tag--hot {
    background: rgba(233,30,99,.06);
    color: #E91E63;
    border-color: rgba(233,30,99,.2);
}
.pr-tag--hot:hover { background: rgba(233,30,99,.12); }

/* ── RESPONSIVE ───────────────────────────────────────────── */
@media (max-width: 991px) {
    .pr-hero { padding: 120px 0 60px; }
    .pr-h2 { font-size: 28px; }
    .pr-bento { grid-template-columns: 1fr; }
    .pr-bento__item--wide,
    .pr-bento__item--std,
    .pr-bento__item--full { grid-column: 1; }
    .pr-svc-card--lg { flex-direction: column; }
    .pr-process-grid { grid-template-columns: repeat(2, 1fr); }
    .pr-process-grid::before { display: none; }
    .pr-media__grid { grid-template-columns: repeat(2, 1fr); }
    .pr-why__metrics { grid-template-columns: repeat(4, 1fr); }
}
@media (max-width: 767px) {
    .pr-hero { padding: 100px 0 50px; }
    .pr-hero__h1 { font-size: 30px; }
    .pr-hero__desc { font-size: 15px; }
    .pr-stats__row { gap: 16px; }
    .pr-sstat { padding: 0 16px; }
    .pr-sstat__num { font-size: 18px; }
    .pr-process-grid { grid-template-columns: 1fr; }
    .pr-media__grid { grid-template-columns: 1fr 1fr; }
    .pr-why__metrics { grid-template-columns: 1fr 1fr; }
    .pr-cta__btns { flex-direction: column; align-items: center; }
    .pr-dash__float { display: none; }
}